I'm a born storyteller with a fervent curiosity that led me from St. Louis, Missouri, to Manhattan and into the worlds of branding & film. I’ve spent the last decade as a writer, director, and producer for mass and luxury clients, including Aetna, AB InBev, Ford US & CA, Reebok, Barneys New York, Target, Spotify & more, with a focus on content marketing. I’ve held positions on the agency side, as a freelance creative consultant and in-house for unicorn tech companies and innovative CPG brands.

My love of storytelling is rooted in pursuit of people — what we love, why we love it and what we need to live full lives. I believe that good ideas are brought to life by fostering an honest and open creative environment and facilitating healthy and productive collaboration, and that’s ultimately where my skills come to life.

Time is precious, and what we create, from the development process to the final product, should be worth those hours, minutes, even seconds.

I was previously a Senior Content Strategist at Rent the Runway, where I oversaw The Shift, which publishes fashion, beauty, culture, and lifestyle content. I wrote, edited, and commissioned written work, as well as directed and produced social & web content.

Before my stint in the startup world, I was on a plane 4+ times a week conducting interviews and directing branded content shoots from pre through post production in NY + London with WPP subsidiary SJR.

When I’m not doing this, I’m probably doing a jig with the Brooklyn Irish Dance Company or discovering New York’s greatest burger.

Contact: catie.horseman@gmail.com
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