As a Managing Editor and Writer, I create engaging, data-driven editorial content for brands.
RENT THE RUNWAY | BRAND COMMS
As Editorial Director for Rent the Runway’s digital magazine, The Shift, which publishes fashion, culture, and lifestyle content, I write, edit, and commission written work, as well as produce original photo and video shoots. I also create copy and oversee tone for Paid, Email and Site/App initiatives. These projects include assembling dynamic teams both internally and externally, including cross collaboration with product, content, social, fashion, and growth marketing teams.
As an editor on Barneys New York's The Window, I integrated a dynamic e-commerce platform with engaging editorial content, optimizing across owned platforms, including social and app.